In 2014 I worked with Green Lullaby on kids product PR and styling to launch them into the Australian retail market. They have sole distribution of Eco-friendly kids furniture, storage and play items made entirely of cardboard. The designs are fun, smart, stylish, extremely sturdy and easy to assemble.
“I met Catherine while I was selling Green Lullaby products at a Sydney market,” says entrepreneur Yariv. “Her enthusiasm and energy was infectious and I trusted her instinct to take this brand and product sales forward. The next day I shared the back-end details of the website with her and she set to work writing blogs; setting up an Instagram account and posting regularly; as well as maintaining communication on our facebook page.“
Kids Product PR Package
The challenge was that they only had some amateur international images. In addition we needed to shoot a range of product and lifestyle images for the new website, and press release. And all with a minimal budget.
I created content for the new website; wrote press releases; generated PR; and coordinated and styled a product photoshoot.
The Result
The result was a bright, vibrant playroom and lots of high res photography which was picked up by the press. “There were four main wins for our small business launch which impressed me most,” says Yariv.
- National exposure in The Canberra Weekly and The Herald Sun’s Home Magazine which resulted in a spike in product sales.
- A clever promotion of Green Lullaby doll’s cradle by collaborating with the queen of kids room interiors, Petite Vintage Interiors. This generated many more followers across social media as well as a sell-out of the cradle.
- A complete regeneration of the brand by coordinating a product photoshoot.
- New stockists through Catherine’s contacts such as Habitots, where we featured in the store window.
Photography: Glen Woodhead
