The TUBU Story​

established in 2010​



I’m from South Wales, and now live in New South Wales.

I’ve been in sales and marketing since when you could smoke at your desk; studied Ancient History; came second in a national newspaper writing competition that took me to San Fran; have 3 kids and 1 husband; sound like Mary Poppins (according to husband) and am madly passionate about small business! On the side I blog about all things kids on my site TUBU Kids.

Work isn’t a job, it’s a passion. And there’s so much to learn! It’s never boring.

What drives me is the sheer reward I get from making your life easier and your business more successful – whether that’s taking over your social media, building a new website, helping to brainstorm new product launches, write blogs, help you analyse Google Analytics… I’m here to help.

Spit spot!

Catherine

mission​

To be a trusted partner and advocate for small businesses, providing you with the tools, expertise, and support you need to achieve your goals.

vision​

I understand that every small business is unique, and customise solutions to address your specific challenges, to capitalise on your strengths.

values​

Integrity​
Transparency​
Trust​
Collaboration​
Catherine McGowan, TUBU Collective
On set with my twins in the early days of TUBU Collective. Photography © Will Horner.

Clients & Industry Specialties

AREAS OF EXPERTISE:

  • Interiors, homewares & design
  • Building, landscaping, renovations & trades
  • Hotels & Airbnb
  • Kids’ products, kids decor

SOME OF MY CLIENTS, OVER THE YEARS:

  • Oliver Myles Interiors
  • Creative Nature Landscapes
  • Juju Gems Jewellery
  • Hey Donna
  • House of Bamboo
  • Materialised
  • Sustainable Business Matters
  • Concreate
  • Heatherly Design
  • Structure Building
  • River Treehouse, Berowra
  • Parkview Hotel Mudgee
  • Insignia Crew
  • Hy’s Renovations/York
  • Nomad Agency
  • Moonlit Sleep
  • Hearts Desire Homewares
  • Fibre Shack
  • Fresh Start Kitchens
  • Wander & Wonder Kids
  • Fusion Health/Blackmores

Your Compass to Small Business Success

As a small business owner, you are involved in so many different aspects of the business to keep it running smoothly. But there is only so much time and money you can invest.

This is where TUBU fits in.

The key is, you don’t need to employ someone full time.

Book me for just a couple of hours to help as a one-off, or for a few hours a week, or for two days a week… whatever your business needs. Have me assess your business to build enquiries, write a content management plan and implement this across your website and social media, help with brainstorming sessions, make cold calls, improve SEO, write engaging newsletters, organise and style a photo shoot, run an exhibition, generate PR…

The Meaning of ‘TUBU’

I launched TUBU in 2010, the same year my first son, Hunter, was born. Over a decade later and I still love the name, along with the slight tweak of adding ‘Collective’ in 2015.

The word Tubu originates from a tribe of women in Africa. I was watching a documentary, heavily pregnant, which showed their ability to find a well in the middle of the Saharan desert, using only the stars for navigation. How amazing and powerful! And that became the name for my business. Like this tribe of women, I help you navigate small business sales and marketing, and find your well of opportunity! Your compass to small business success.

Think of TUBU as your right-hand woman, your top employee, but without the overheads.

Time to delegate! Get in touch and get ahead.